On January 11th, Mark Zuckerberg announced that Facebook will be changing its news feed algorithm to prioritize content from “friends, family and groups.”
As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard-it should encourage meaningful interactions between people.
Zuckerberg cites “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” as reason for the transition, admitting that businesses are going to have to work harder than ever to earn their clients’ interest on Facebook.
As the changes will be out over the following months, businesses will probably see a significant decrease in organic reach. This means news feeds will start to display more pictures of your friends’ cats and fewer business posts.