Glossary

Ad Network is a company which associates with both Advertising corporations and the websites for ads. They help websites to find the advertisers who want to publish their ads online.

And help advertisers to publish their ads on suitable websites as per the demand.

Google Adwords is an advertising service which helps marketeers display their ads on Google and it’s networking websites.

Algorithm – An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Also called as Web Banners, it is an ad placed on the host website which links to the advertiser’s website.

A bio on social media refers to a short bit of explainer text that explains who the user is. To see some examples, check out this roundup of some of the most amusing bios on Twitter.

CTA in an indirect order given to the audience by provocating them to click on the link mentioned by them.

Like – Order now, Click to know more, Check her out for more, Call now, Find out more, etc.

Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on the “curiosity gap” by creating just enough interest to provoke engagement.

A clickthrough ad is where a user once clicks on an ad is redirected to the advertiser’s website. It is the most common way of social media marketing.

CTR is a common metric for calculating that how many times did a user clicked on the given ad. It is a percentage calculated by the number of impressions created, and by the number of people clicked on it.

A comment is a response that is often provided as an answer or reaction to a blog post or message on a social network.

The LinkedIn equivalent of a Facebook ‘friend’ is a ‘connection.’ Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather professional contacts that you’ve met, heard speak, done business with, or know through another connection. Connections are categorized by: 1st degree, 2nd degree, and 3rd degree.

Conversion rate refers to a common metric tracked in social media that is the percentage of people who completed an intended action (i.e. filling out a form, following a social account, etc.).

Display ads are like banner ads in the form of images, graphics, audio, video, etc. posted on a website.

An endorsement on LinkedIn refers to an instance in which another LinkedIn user recognizes you for one of the skills you have listed on your profile.

Social Media engagement means where a user is interacting with a brand by liking, commenting, sharing their article, website, images, etc. It is crucial for a brand to survive in today’s world and it can only happen if their social media presence and interaction with their users are high.

Engagement rate is a popular social media metric used to describe the amount of interaction — likes, shares, comments — a piece of content receives compared to the Followers they have

Fans is the term used to describe people who like your Facebook Page.

Followers are the users who follow you on your social media page or account to know about your latest messages, updates, images, videos, and ads that you post on your account

It is when you follow a certain brand or other regular users to get their updates when they post them on their account.

A geotag is the directional coordinates that can be attached to a piece of content online. For example, Instagram users often use geotagging to highlight the location in which their photo was taken.

Geo-targeting means that a brand is delivering different content to its users based upon their geographic locations.

An hashtag is a tag used on a variety of social networks as a way to annotate a message. A hashtag is a word or phrase preceded by a “#” (i.e. #InboundMarketing). Social networks use hashtags to categorize information and make it easily searchable for users.