To figure out how the Instagram Algorithm works, it’s essential to learn how Instagram itself works:
Instagram prefers to show you content that pleasures you because charming photos will keep your interest on the app for much longer and increase the probability of you coming back again to the app more frequently.
Your use of the app, is what Instagram sell to advertisers to make money, so every aspect of the app is designed to increase the attention they get from you, and their algorithm is no different.
Instagram Decides what to show to your followers
The Instagram algorithm examines the engagement metrics that they consider as a measure of how enjoyable the content is. This is how it works every time you upload a new photo or video:
-Your new post is shown to a little percentage of your total followers (yes is no more in chronological order, and not all your followers will see what you post in real time).
-It measures how quickly and how often that small piece of your audience engages (likes, comments, shares and saves) with your post.
-It compares this engagement to the engagement of previous posts of yours, on similar days and times of the day.
If it is obtaining less engagement than your standard, the post is shown to a smaller percentage of your followers and it’s shown farther down on their feed = less people see your posts and check your profile.
If it is getting more engagement than your average, then a larger percentage of your audience sees it and the higher it appears on people’s home feeds, as well as having a higher likelihood of being shown on other Explorer Pages = more people see your posts and discover your page.
This Algo is designed to push spending on ads to gain visibility ?
