YouTube has announced that their updated YouTube Studio channel management tool – previously called ‘Creator Studio’, will now become the standard for all creators.
YouTube has also announced new metrics to help creators understand their channel performance.
One of this new chances is that YouTube will now include impressions data, explained by YouTube:
“…impressions are counted when a viewer on YouTube sees one of your video thumbnails. Impressions tell you the potential reach of your content on YouTube, since each impression is an opportunity to earn a view.”
YouTube also explain that impressions only bond to views of your video thumbnails, and will solely count when the thumbnail is in view.
The info will help creators understand how all their thumbnails are performing, and how they’re attracting viewers through to full views of their content, helping to enhance performance.
YouTube will also now show creators their ‘impressions click-through rate’ which will shows the ratio of impressions on YouTube that converted into video views.
And the last new data addition is Unique Viewers.
Essentially, the new data will help youtubers to optimize their performance based on search impressions.
